Treat it right

Keep it timeless

01

Not Every Wear Needs a Wash

Preserve softness. Extend life.

Cotton isn’t built for constant cycles. Washing after every wear wears it down — literally. Let your tee breathe between wears, and only wash when it truly needs it. When it's time, turn it inside out, use cold water, and keep it short. A delicate cycle or a quick hand wash is all it takes. Long soaks do more harm than good — 15 minutes is more than enough.
 Gentle wash • Inside out • Cold water .
02

Handle With Care

Treat it right, wear it longer.

Detergents can overdo it — use mild, fragrance-free liquid detergent in small amounts, pre-diluted. Avoid bleach, softeners, and pouring directly on fabric. Skip the dry cleaner. Dryers strain fibers and alter fit — air dry flat or hang away from sunlight. Iron when slightly damp using medium to high heat with gentle strokes, avoiding the neckline. Keep tees fresh with a lint roller and store them stacked, not hung.
Mild wash • Flat dry • Damp iron • Stack flat .